Ennismore has entered into a strategic partnership with Our Habitas, an experiential luxury hospitality company.
Our Habitas currently operates ten resorts across a range of locations including in Tulum, Mexico; AlUla, Saudi Arabia; Atacama, Chile and the Kalahari Desert in Namibia. The brand currently has multiple projects in the pipeline, including in Saudi Arabia and with further expansion plans into Asia.
Through Ennismore, Our Habitas will benefit from Accor’s global platforms, with Ennismore’s experience within hospitality lifestyle brands offering additional global growth potential. Ennismore will take over the management and growth of Our Habitas, and Our Habitas founder Oliver Ripley will remain in charge of the brand’s creative vision.
Over the years, Our Habitas has attracted global investors including PIF and Starwood Capital.
What they said
Sébastien Bazin, chairman & CEO of Accor & executive chairman of Ennismore said: “Our Habitas has created a unique niche in luxury hospitality, offering stunning destinations to passionate travellers seeking a lifetime adventure, full of memorable moments and unexpected discoveries. Its crafted positioning will perfectly fit with our Ennismore collective and effortlessly match our lifestyle and tailor-made approach to hospitality. We are also thrilled to join forces alongside seasoned investors who are important and long-standing partners for Accor and Ennismore, and eager to accelerate Our Habitas’ growth in the coming years.”
Sharan Pasricha, founder & co-CEO and Gaurav Bhushan, co-CEO of Ennismore added: “Lifestyle brands are rooted in the vision of their founder, and we are delighted to welcome Our Habitas, a globally renowned founder-built brand, to Ennismore. We look forward to working with Oliver Ripley to take this incredible, unique and innovative brand he has built over the last ten years to exciting new destinations and markets, as well as provide our operational expertise and oversight. We look forward to cementing its reputation as an iconic global brand.”
Oliver Ripley, co-founder & CEO and Maurice Salem, chairman of Our Habitas added: “We are excited to partner with Ennismore as we enter the next phase of our growth and bring to life our mission to continue to disrupt the hospitality industry. Ennismore’s entrepreneurial approach, global footprint, combined with their extensive operational expertise make them the ideal partner for Our Habitas to continue its trajectory as a global leader in experiential hospitality.”