Robert Dawson, Ireckonu's Senior Advisor, joins Patrick Whyte at the International Hospitality Industry Investment Conference at NYU to discuss Ireckonu's role as a Customer Data Platform (CDP) in the hospitality industry. Ireckonu specializes in integrating various hotel systems such as property management, central reservation systems, CRM and on-premise systems into a centralized CDP. Their primary goal is to establish a comprehensive guest profile that serves as a single source of truth across all operational touchpoints within a hotel.
Dawson highlights that Ireckonu's differentiation lies in their middleware component, which normalizes and integrates data from disparate hotel systems, including legacy systems with older API standards like SOAP or HTTP. This integration allows Ireckonu to not only aggregate data but also facilitate two-way communication for real-time updates between systems.
By leveraging machine learning and AI to enhance guest segmentation and personalization, the platform helps hotels identify top guests and optimize marketing campaigns based on past behaviors and revenue impact. The platform also allows hotels to manage their churn, which predicts the likelihood of a potential guest not booking again, enabling proactive strategies to retain customers.
Ireckonu is committed to revolutionizing guest experience management through comprehensive data utilization and advanced analytics. Watch the interview to learn more.
View transcript here.