In a compelling interview with hospitality investor Ifeoluwa Taiwo, Dana Jacobsohn—Chief Development Officer at Marriott—discusses the company’s 25-year leadership in branded residences. With the largest global portfolio in this space, Marriott has built a strong foundation by responding to customer demand for lifestyle-centric living and developer needs for financing solutions. What began with Ritz-Carlton properties has expanded to include W, St. Regis, Edition, Bulgari, and even premium and soft brands like Autograph Collection and Tribute.
Despite Marriott's vast hotel presence—over 9,000 properties worldwide—it has only 142 branded residences, signaling immense growth potential. Jacobsohn highlights Marriott's expansion across all regions, including Asia, Latin America, and Europe, and into standalone residential developments. This geographic and brand diversification is unlocking opportunities at multiple price points, making branded residences a fast-rising trend in real estate investment and lifestyle living.
Looking ahead, Marriott is exploring innovative models like branded long-term rentals co-located with hotels. These offerings aim to make branded living more accessible to their 228 million Bonvoy members. As awareness grows, so does demand—positioning Marriott to shape the future of luxury and lifestyle residential real estate around the globe.