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*WATCH NOW* AHC 2026 Sessions available to stream >>>
World Cup
Investment
How the World Cup Changed the Event Playbook
Higher ADR, shorter booking windows and displaced demand offer important lessons for future events — and a test for the 2028 Olympics.
Rob Schneider
Sep 23, 2026 4:13pm
World Cup host city hotels slash rates as demand disappoints
May 14, 2026 8:00am