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Hilton Worldwide

Hilton AI Planner
Technology

Has personalisation in hotels gone too far?

Personalisation dominates the hotel industry’s messaging, but for owners the real issue is whether it pays off - and whether guests actually want it in the first place.
Ben Walker Mar 31, 2026 9:38am
Hilton fireside chat

Owner-first model works for Hilton development chief

Mar 24, 2026 8:33am
Hotel guest entering a room with keycard

UK competition probe follows wave of US hotel price fixing lawsuits

Mar 5, 2026 8:00am
Waldorf Astoria New York celebration reopening

Investors watch the Waldorf, waiting for market signal

Feb 24, 2026 8:00am
Waldorf Astoria New York

Waldorf Astoria New York put up sale — reports

Feb 12, 2026 1:04pm
Apartment Collection by Hilton

Hilton enters the furnished apartment arena with new Apartment Collection brand

Jan 15, 2026 12:00pm

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