Almost a decade ago Greek real estate investor Grivalia decided it wanted to diversify outside of its existing commercial real estate activity into hotels.
The idea was to move into a new sector that had potential to grow in Greece. The focus for this new part of the business quickly became the ultra-luxury end of the spectrum.
We recently caught up with Natalia Strafti, deputy CEO at Grivalia Hospitality to find out more.
You can watch the full interview above.