Hyatt Hotels has acquired the me and all hotels brand from Linder Hotels.
The acquisition comes as part of Hyatt’s strategy to grow its European presence and follows the strategic collaboration that Hyatt and Lindner entered into in 2022, which significantly increased Hyatt’s brand footprint in Germany and Europe with the integration of most Lindner Hotels & Resorts and me and all hotels into the World of Hyatt loyalty program.
Since launching in 2016 as Lindner Hotels & Resorts’ urban lifestyle sister brand, the me and all hotels portfolio has grown to six hotels in central city locations across Germany, which are currently included in Hyatt’s inventory.
Hyatt notes the brand has a healthy pipeline, combining conversions and new builds in key destinations including Berlin which is slated to open in 2024 as well as Hamburg, Leipzig and Stuttgart which are all expected to open in 2026. Hyatt’s pipeline includes 1,000 me and all hotel rooms, with additional development deals in various stages of negotiation for destinations outside of Germany.
What they said
Felicity Black-Roberts, SVP Development EAME at Hyatt said: “The Lindner team has built an incredible brand with me and all hotels, and we believe the brand has great potential for expansion across Europe and other global markets. We look forward to driving further growth for Hyatt’s lifestyle portfolio with me and all hotels – together with Lindner as well as other development partners and franchisees, across Europe and beyond.”
Arno Schwalie, chief executive officer of Lindner added: “We are thrilled to deepen our successful collaboration and shift into high-growth gear for me and all hotels, backed by Hyatt’s global distribution engine. The combination of the successful work we have done to launch and position the brand in Germany, its vibrant pipeline, and the potential for growth as part of Hyatt makes us confident that what has become a beloved lifestyle brand in Germany will soon shine on the global stage.”