Whitbread has secured planning permission from Westminster City Council to develop a 693-bed Premier Inn hotel in central London.
Located off Trafalgar Square at 5 Strand, the new hotel will be the largest hub by Premier Inn hotel in Whitbread’s portfolio. The 16,000 sq metre hotel will be set over thirteen storeys with ground-floor space fronting onto the Strand and Northumberland Street to the east of the site. The new hotel will also be powered solely by electricity generated by renewable sources, in line with Whitbread’s commitment to managing its direct emissions to zero by 2040.
Whitbread will invest over £200m into the construction of the hotel, with the new development a progression of Whitbread’s strategy to expand its presence in London. Construction is expected to begin in 2025.
Whitbread currently has more than 100+ locations within the M25 with a further 12 locations in its secured development pipeline in the capital. It is also seeking new sites in 40 locations in inner and outer London for its Premier Inn and hub by Premier Inn brands.
What they said
Mark Anderson, managing director for property and international for Whitbread said: “5 Strand is an excellent example of how we think the hub by Premier Inn brand can evolve in Central London. It also shows how we can use Whitbread’s strong balance sheet to acquire the best positioned, most accessible, and high-demand locations in the capital to grow our brands. With planning permission now secured we will move quickly to begin construction of the new hotel and deliver a true flagship location for our guests.”