Whitbread readies to build new Premier Inn in Dublin

Whitbread has submitted a planning application to redevelop a site in Dublin into a new Premier Inn hotel.

Development partners Greenleaf Group and Warren Private have submitted a planning application to demolish the vacant Westbrook Motors building on Parkgate Street to erect a 155-bed Premier Inn hotel.

Whitbread previously partnered with Greenleaf Group and Warren Private on its first Premier Inn hotel in Ireland and its Cork hotel which opened its doors in 2024. This news follows the sale of 29-30 Ushers Quay by Warren Private and Greenleaf Group, where Whitbread shortly intends to commence construction of a new 100-bedroom hotel.

The proposed hotel on Parkgate Street is the latest in Whitbread’s strategy to build a network of 5,000 Premier Inn rooms across the country. The company currently offers six hotels across Dublin and Cork and has more than 1,000 new hotel rooms in its secure development pipeline across both cities.

What they said

Matt Gent, development manager for Whitbread in Ireland said: “Submitting a planning application for what will be our third Premier Inn hotel in Dublin 8 is a huge achievement for the business and will deliver another excellent location for our customers as we aim to become the number one budget hotel chain in Ireland. Parkgate Street site is in an exciting and vibrant area of the city, and we are confident a Premier Inn hotel will trade strongly there given the proximity to Heuston Station and the many attractions and businesses nearby. With significant additional bedroom requirements yet to fulfil in Dublin and elsewhere, we’re actively seeking additional freehold and leasehold opportunities for Premier Inn across Ireland.”

Mark Elliott, director of Dublin-based Greenleaf Group added: “We are very pleased to once again be partnering with Warren Private and Whitbread to regenerate this high-profile Dublin 8 site. We’re certain this strategically important location will be a success. We very much hope that the proposal will be favourably considered by Dublin City Council and we look forward to working with all stakeholders during the planning and development of the site.”