Seibu Prince Hotels & Resorts said it plans to expand from 80 hotels to 250 hotels by 2035.
Speaking at the International Hospitality Investment Forum Asia in Hong Kong, the Japanese hotel chain said it is targeting significant growth outside Japan, primarily in the Asia Pacific region.
Seibu Prince Hotels' president & CEO Yoshiki Kaneda says "We have a very ambitious expansion plan. Our target is to grow outside Japan, primarily in Asia, and expand from 80 hotels to 250 by 2035, about 10 years."
Seibu’s current portfolio includes over 80 hotels ranging from luxury to midscale, 31 golf courses and 10 ski resorts, with locations including London, New York, Dubai, Singapore and Hawaii.
The Tokyo-based company currently operates four hotel brands: The Prince, Grand Prince Hotel, Prince Hotel and Prince Smart Inn, and operates six additional brands through its international subsidiary StayWell Holdings.
Kaneda notes that since re-opening its borders post-Covid, Japan has seen many tourists visiting from around the world to enjoy Japanese culture, Japanese food and Japanese hospitality.
He adds that Seibu aims to bring the Japanese culture of omotenashi - which represents the Japanese mindset of hospitality centring around wholehearted care, warmth and attentiveness - to destinations across the globe.