Between 9-11 September 2024, senior representatives from across the hospitality industry will head to Hong Kong for the inaugural International Hospitality Investment Forum (IHIF) Asia 2024.
This year’s speakers include senior representatives from: Gaw Capital, Ares Management, Hilton, Radisson Hotel Group, and many more.
Not only will you hear from leading hotel investment executives, but the multiple networking opportunities mean you’ll be able to capitalise on the return to dealmaking we are seeing this year.
You can book your ticket here.
The branded residences space has grown incredibly fast across the world in recent years as investors and developers find new markets for their products. What's particularly interesting is how the product has evolved beyond the luxury space, encompassing different value propositions. To get a sense of what is helping to drive this trend, we recently caught up with Lee Lin, regional director, Asia Pacific at NOBU Hospitality .
Lin will be speaking on a panel entitled ‘Diversification and Growth: The Future of Branded Residences in APAC' (Tuesday, September 10, 2024 11:45-12:30)
Hospitality Investor: You’re speaking on a panel looking at branded residences. What is NOBU’s thinking when it comes to the sector?
Lee Lin: When NOBU group decides to get into hotels 10 years ago, it was a very natural transition to go from one of the most iconic and loved luxury F&B experience into the same field of hospitality, continuing to pride ourselves in exceptional service. Our hotel guests quite often like to stay with us globally when they travel to enjoy all the benefits of having a NOBU restaurant in-house. For NOBU Branded residences you get to own and be a part of the exceptional services and having a NOBU restaurant almost as an extension of your own home and of course being able to have a home designed by NOBU.
Hospitality Investor: How does NOBU position its branded residences in the luxury real estate market?
Lee Lin: We are definitely unique, again, in that we are not just selling a “brand” but with seamless transition from our hotel room product design to having our NOBU F&B offerings at the same address is what makes us truly unique as F&B and entertainment is so much of one’s daily and personal lifestyle to share with your inner circle.
Hospitality Investor: How do Nobu branded residences integrate with the hotel’s services and amenities to enhance the resident experience?
Lee Lin: As a NOBU resident you are able to enjoy a wide array of benefits of being next to the NOBU hotel and restaurant in that you are able to have NOBU catered in your own home, private chef sessions, invitation to NOBU owners only events, and of course priority booking at NOBU establishments. Of course the exceptional services originating from the restaurants the world love so much extends into our NOBU concierge services where it’s personal, tailor-made, yet approachable with touches of luxury.
Hospitality Investor: Who is the typical buyer of a Nobu branded residence?
Lee Lin: NOBU enjoys having 5 enthusiastic customers walking through our doors annually. A typical buyer is someone who understands the simple yet forward-thinking minimalistic luxury design of NOBU living philosophy. Someone who truly enjoys the holistic lifestyle experiences NOBU offers from eating well, entertaining well, sleeping well and training well with our wide arrange of signature fitness and wellness activities as well.
Hospitality Investor: How do NOBU branded residences perform as real estate investments?
Lee Lin: As we are a single brand group- we always look very selectively to work with the most trusted developers/owners in different global gateway cities/destinations where we are assured to deliver a quality product. As upside down business model where we put our F&B business first we need to always ensure we have a location/address that will be well loved by the locals thus more than likely we will end up in a very vibrant and premium address where it also benefits the value of the real estate.
Hospitality Investor: The theme of this year's event is "Charting New Horizons". What do you think are the biggest opportunities in hotel investment in the region?
Lee Lin: We are very confident in the Asia Pacific region in general as the region represents so many different cultures and growth trajectories yet all dynamically intertwined in terms of economies. We are excited about our growth in virtually all markets in the most exciting metropolises and dream resort destinations.