While the leisure sector has continued to boom in the wake of the Covid-19 pandemic, other areas have endured more of a challenge given the change to working patterns.
Meetings and events is one of those areas with plenty of potential for growth, especially with many old hotels designed with lots of ground floor space, which for many is currently underutilised.
To get a sense of the opportunity we recently caught up with Peter Heath, founder of Venue Performance.
In this interview you’ll find out:
- The potential of the meetings and events market
- Whether hotels have done a good job about utilising the available space
- The bookings process for meetings and how to think about pricing